This is a promotional pack containing the identity of Charlotte Allen. This contained a CV and a portfolio in one, which is a really good way of combining the two in one succinct publication. This makes it easier for the client to read and is something professional to keep. Presentation as a designer is everything so it is important to always demonstrate the skills that make you stand out from the rest.
I liked the eco friendly look of Allen's CV, especially with the hand printed feel of her logo alongside the brown envelope. The envelope is the first thing that will be seen, so it needs to impress from word go.
The continuity in this branding is what makes it stand out (alongside the eyewateringly bright green). It is important to give your self branding consistency to really enforce your identity and who you are, so you can become as recognisable as possible.
Another concept based brand identity which stood out to me during research. The portfolio looks extremely professional, which is something I am aiming to implement in my own work. As I plan to make the discourse quite informal within my CV/promo pack, I think the overall aesthetic should reflect my professional side to create a nice juxtaposition between my common northern personality and my love and passion for great design.
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