During the course of this project, I have become more aware of existing industry professionals in cities within the UK as well as those outside which has introduced an increased level of ambition and aspiration for my future. Seeing established industry professionals and developed studios has allowed me to set goals for myself and my practice, and inspired me further to push my evolution as a young graphic designer. I realised the importance of gaining exposure and communicating with other creatives, and the benefits of building a successful rapport.
Choosing who to base my creative report on was too difficult as I had progressively became aware of professionals through using social media, however conducting the questions and eventually contacting Tyler was daunting incase I was met with no reply. In order to ensure success, emailing and contacting multiple individuals proved to be effective, and built up my confidence in communicating with other designers professionally. Tyler Spangler omits a very overt sense of fun and spontaneity which I feel is a strong part of my own practice. I like to always maintain a sense of fun within my design, and try not to take myself too seriously. Enjoying a brief is a recipe for success, and even though I recognise that concept is key, and research is a highly important area of the design process, sometimes just doing something for the fun of it is immensely appealing. Tyler was overall very friendly and this brief allowed me to make a connection with a designer I’ve personally admired for over a year. It is inspiring to see designers take the time to reply to young designers, as I have experienced within the brief with Tyler Spangler, Wayne Daley and Sam & Kaeli Wood from Both studio; each response gave me something different and useful to take away into my own developing practice.
Alongside this, attending talks by Anorak and Teal Triggs again inspired me. It is great to see an idea like Anorak form into something spectacular and successful. Attending the talk by Teal Triggs was especially interesting for me as the topic of women’s self publishing and feminism is important to me, and gave me a lot of insight and help for other briefs in different modules, proving that the course is broad, and skills and knowledge can be transferred between modules.
This project has simply been very enjoyable for me, as I felt I had a lot of creative freedom which is something I thrive on. I enjoy editorial design over any other discipline within graphic design, so being able to further develop my skills in this particular practice was helpful and satisfying, and in regards to what I produced, I am very pleased with the final resolution. I managed to combine a contemporary style that I am currently interested in, with Tyler Spangler’s unique work, in order to create something that encapsulated him, but also expressed my own style of working too.
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