I came across Wayne's work whilst looking for contemporary graphic designers concerning themselves with print, who happened to be from the UK.
From Wayne's website, it is easy to see his various experiences and achievements over his career, which is impressive. Since he had a lot of achievements spanning a decent amount of time, I wanted to ask him a few questions which could work for my creative report.
His answers were very interesting for me, and reminded me of a valuable way of living - only concerning yourself with the present. Focusing on the past and the future too much can only cloud your thoughts about today, and what is in the now. Wayne clearly lives by this rule, and seemed humble about his career, which was especially refreshing.
Contact:
What is your design process, and how do you first tackle a brief?
It really varies, but in general it starts with questioning the brief – usually a brief needs challenging and adjustment, and should not be taken for granted. That begins with conversation, and a good project usually involves continued conversation and open dialogue. Other than that, just start, don't put it off. Investigate the subject, visit bookshops, libraries, galleries, museums, anything which has a connection (or even not) to the subject. Learn to gather and organise research material in a way that allows you to consider various directions, to a point where you arrive at one idea – I would advocate always presenting just one idea to a client, as it suggests a more focused, considered proposal, especially if you can accompany it with relevant and clear research. I don't believe in the 'present three ideas' notion; you should be equipped to eliminate other concepts and ideas yourself or in discussion with your colleagues/peers.
Have you always been interested in editorial design? If not, where was your inspiration?
Yes and no. When I was growing up, I was always interested in books, comics, magazines and other kinds of publication formats, and I guess that's always lingered. But I originally wanted to be a comic book artist. When that career path faded and I ended up studying graphic design, I just wanted to design record covers. That never really happened either! I got into working with publications kind of by accident, somehow drawing on those interests from my childhood/teens. I always tend to cite a visit to a religious bookfair on a school trip as inspiration; I remember seeing a Microform Bible produced by NCR (the company that makes cash machines) and thinking it was the most incredible thing I'd ever seen – the most widely-circulated book in the world reduced to a 2-inch piece of plastic.
http://www.timepassagesnostalgia.com/&pm=0&searchkeywords=Novelty+Religious&sin=g889
What is your biggest achievement to date in your opinion?
I tend not to think about what I do in those terms – I'm only interested in what I'm working on at the moment. That said, I was pleased to see Jon Snow brandishing a heavily sticky-noted copy of The Age of Earthquakes on Channel 4 news while interviewing Douglas Coupland as part of the publicity run for the book.https://www.google.co.uk/imgres?imgurl=http://waynedaly.com/wp-content/uploads/2015/06/wayne_daly_2015_jon_snow_c4_news_1748px.jpg&imgrefurl=http://www.waynedaly.com/&h=1200&w=1748&tbnid=cOXbe3YP7-8zfM:&docid=BTeTTOcUjbv91M&ei=tFrZVtXaFNGUuQTKjbCYAw&tbm=isch&ved=0ahUKEwjVhKmC4abLAhVRSo4KHcoGDDMQMwgnKAowCg
Where do you see yourself in the future?
Again, I tend to be mostly concerned with the present, but the areas I'm working in are extending into digital publishing – I've started to produce ebooks in the last few years. I think this is a very necessary area to probe, and surprisingly unexploited so far in the architecture/visual art world. The idea of what it means to publish is constantly shifting, and that's exciting.
How would you describe your work?
During my MA at London College of Printing, my teacher Ian Noble would often talk about graphic design practice as only really existing in relation to other disciplines (in other words, graphic design for its own sake doesn't really serve any purpose). The graphic designer circles these fields, drawing them together. I like to work in this way. And I think publications – portable and produced in multiples – are still the best sites to articulate and share knowledge.
No comments:
Post a Comment