As part of my physical deliverables for my self identity, I found it appropriate to create a promotional pack that can be sent to potential clients or studios to gain possible work by impressing them with something physical.
In this pack there will be a business card, a print and my creative CV.
Creative CV
I wanted to demonstrate my skills with editorial work, and so I chose not to do my CV like others, which are just on one piece of paper. Although these can be impressive, I want to communicate that editorial work is my desired field of graphic design.
In the CV there are also examples of my work, so it can also act as a miniture portfolio, showcasing work that I'm personally proud of.
I have taken an informal tone of voice when writing about myself, as I wanted to get my personality across. I am very northern, and there's no point pretending to be pretentious and posh when that simply isn't how I am. I listed my skills, education and achievements alongside this, just like a normal CV.
The front cover uses multiple formats, with an extra pink 'fold' that shows my logo, which adds something more to the CV booklet.
Print
Leading on from showing my personality, I came up with this print idea whilst being a bit silly on Illustrator. I personally thought it was pretty funny (also punny), and felt it matched my branding well and looked consistent. Hopefully whoever I send the pack to will also find this funny, which is why it is a bit risky. But it was important to me to also show my sense of humour; I wouldn't want to work anywhere overly serious.
Business Cards
I'd also add a business card or two in the pack, just to remind them to contact me!
The pack will be all be inside this bubbly black envelope, which effectively protects it and matches well. It looks a bit unconventional, and also acts as a place to stick one of my stickers which has my logo on.
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