The reason I chose to create a promotional pack was to basically show off design skills to potential clients and work opportunities. Instead of only recieving a business card, they will recieve a card, print and a copy of my creative CV.
The field of graphic design I am most interested in is editorial design, ideally working on magazines in particular, although potentially just any form of publication is where I see myself in the future. In order to demonstrate the skills I have acquired in this field, I felt that a creative CV would be the most appropriate. In the end I had a lot of fun with it, and since it is all about myself, created it exactly how I wanted it; having a lot of creative freedom is liberating.
The print is also a way of communicating my personality which is consistent with my branding.
For the promotional pack, I chose to package it using special matte black bubbled envelopes. The envelope is the first thing they will see, so I wanted to impress them initially by using something perhaps a little different. These envelopes are also very durable, meaning my promotional pack would avoid damage during postage.
On the front of the envelope, I chose to print out stickers with my logo on, further reinforcing my branding from the very beginning and also aiming to look as professional as I can.
No comments:
Post a Comment