OUGD402 | STUDIO BRIEF 1 | HUNGRY SANDWICH CLUB

On their visit back to Leeds College of Art, The Hungry Sandwich club gave us a brief which is to design a map for the North Leeds Cycling Trail. One design was picked from the submissions and will be included in the Leeds Indie Food Festival extended program. Our name will be included alongside email, so everyone knows who designed it. This is a great opportunity to begin to get your name out there in the city.

We discussed colour choices, illustrations, typefaces and patterns to use on our design. A strength of mine is hand rendered elements so I was eager to do some sort of hand rendered type or illustration that could be used. So, I came up with the main title and subtitles for the different locations on the map, using quite a thick, tall and capitalised hand rendered type.

Becky also came up with different style ampersands and some illustrations in a similar style so they matched the text. And finally we came up with this design:

We created the path using the different shapes, and the text was all hand rendered in my hand writing. James added little illustrations of buildings in the same style so it all looked consistent. Becky organised the information and layout.
  
Our submission was actually the design that got picked for this brief which was extremely exciting, and I'm pleased with what we produced together. I feel that our design was quite unique and although it was hand rendered, it is quite simplistic colour wise, and consistent.